Men Are Becoming More Aware of Facial and Body Care: A Modern Approach

Men are increasingly becoming aware of the importance of facial and body care, not just for appearance, but also for health, professional impression, and self-confidence. Aesthetic care for men is no longer taboo, and modern treatments are becoming more accessible and tailored to the specific needs of male skin. In this guide, we cover the latest trends, commonly used treatments, debunk myths, and provide expert advice for maintaining a healthy, fresh, and well-groomed appearance in the long run.

What Differentiates Male Skin from Female Skin?

Men’s skin is thicker, firmer, and contains more collagen than women’s. It also has a higher density of sebaceous glands, meaning it is more prone to sebum production, or oiliness. Due to frequent shaving, men also face irritations, ingrown hairs, and sensitive areas around the chin and neck.

Because of these differences, treatments for men must be tailored to their skin and needs, without unnecessary use of products intended for women.

Men’s Skin Care – The Basic Daily Routine

Men often simplify their facial care routine, but even a basic routine can make a big difference. It is recommended to:

Cleanse with a mild gel or foam, in the morning and evening
Tone if the skin is oily or prone to acne
Hydrate with a lightweight, oil-free cream
Protect from the sun with SPF every day, regardless of the weather
Add supplements such as vitamin C serums, products with hyaluronic acid, or gentle exfoliating acids, based on skin type and condition.

What Are the Benefits of Aesthetic Care for Men?

Reduction of signs of fatigue and stress
Prevention and correction of wrinkles
Removal of clogged pores and excess sebum
Even complexion and healthier appearance
Boosted self-confidence and professional impression

Myths and Reality: “Skin Care is Only for Women”

Many men still believe that aesthetic treatments are not for them. However, modern aesthetics focuses not on “beautifying” but on achieving a healthier and fresher look, tailored to each individual. Today’s treatments are quick, minimally invasive, and increasingly integrated into the lifestyle of the modern man.

How Often and When to Start Treatments?

Most skin care treatments for men can be performed once a month or seasonally (e.g., chemical peels in winter). Preventive anti-ageing approaches are recommended starting at the age of 30, when collagen levels begin to decrease.

Consultation with an expert is always the first step in planning a personalised care plan.

Tips for Maintaining Results at Home

Use an appropriate cosmetic routine
Regularly hydrate your skin, especially after shaving
Avoid harsh soaps and alcohol-based lotions
Introduce night creams with anti-ageing ingredients
Don’t forget sun protection every day

Most Common Skin Problems in Men During Puberty

Acne and Blackheads: Due to excessive sebum production, pores get clogged, which favours the development of bacteria and inflammation. The face, chest, and back are the most affected areas.
Oily and Shiny Skin: Excessive sebum production often creates a feeling of “heavy” skin and increased shine, especially in the T-zone (forehead, nose, and chin).
Uneven Skin Texture: The skin can become rough, with prominent pores and irregularities.
Acne Scars: If acne is not treated properly or is squeezed, permanent scars or discolourations may remain.

Recommended Skin Care Routine for Teenagers

During puberty, a simple but consistent facial care routine is crucial, especially for oily and sensitive skin.

Cleansing the Skin – Morning and Evening:
Use gentle washing gels that do not contain alcohol or harsh ingredients. Choose formulas with salicylic acid or zinc, which help unclog pores and reduce oiliness.
Alcohol-Free Toner:
Helps regulate sebum and close pores, but must be formulated for sensitive teenage skin.
Light Hydration:
Even oily skin needs hydration! Non-comedogenic gel creams with a mattifying effect are recommended.
Sun Protection:
SPF is not just for summer—daily UV protection helps prevent scars and pigmentation from acne.
Targeted Acne Treatments:
Serums or creams with ingredients like niacinamide, benzoyl peroxide, or azelaic acid can help reduce inflammation.

What to Avoid?

Too frequent and aggressive face washing (more than twice a day) may stimulate the skin to produce more sebum.
Using products designed for adult skin that contain strong acids, retinoids, or alcohol.
Squeezing pimples—this can leave permanent scars and worsen the skin condition.

Role of Professional Help

If moderate to severe acne is present, self-care may not be enough. A dermatologist may recommend local or systemic therapy, while an aesthetic specialist will assess whether mild treatments such as:

Gentle chemical peels
Therapeutic facial cleaning
LED light therapy for acne

Psychological Aspect of Skin Care in Puberty

Although teenagers rarely speak openly about it, their skin appearance often strongly affects their self-confidence. By introducing a simple routine and regular care, young men learn how to take responsibility for their health and build a positive relationship with their appearance, just as important as the aesthetic results themselves.

Men’s Skin Care After Shaving: How to Prevent Redness, Irritations, and Ingrown Hairs?

Shaving is a part of the daily routine for many men, but it is also one of the most common causes of irritations, redness, dryness, and ingrown hairs. During shaving, the razor not only removes hair but also the superficial layer of skin cells, which can disrupt the protective barrier and leave the skin sensitive and damaged. Proper care helps the skin recover and prevents a range of discomforts.

Most Common Issues After Shaving

Redness and burning sensation
Dryness and peeling
Micro-cuts and nicks
Ingrown hairs (pseudofolliculitis)
Inflamed spots and pimples

What to Do (and Not Do) After Shaving?

Do:
- Rinse your face with cooler water—this closes the pores and soothes the skin.
- Use a gentle, alcohol-free aftershave balm—ideally with soothing ingredients like aloe vera, panthenol, or allantoin.
- Apply a lightweight moisturiser—hydration is crucial for skin recovery, especially if it is dry and tight after shaving.
- Clean your razor regularly to prevent infection and inflammation.
- Shave in the direction of hair growth—this reduces the risk of ingrown hairs and micro-cuts.
Don’t:
- Use alcohol-based lotions that can further dry out and irritate the skin.
- Shave too frequently without allowing a break in between.
- Sharing razors—this increases the risk of infections and skin damage.

What Are the Best Products for Post-Shaving Care?

Alcohol-free aftershave balms—for sensitive skin.
Moisturising creams with ceramides—for restoring the skin barrier.
Serums with niacinamide—anti-inflammatory, reduce redness, and strengthen the skin.
Aloe vera gels—provide instant relief and soothe the skin.

Expert Advice

If rashes and ingrown hairs are frequent, occasionally incorporating a gentle chemical peel (e.g., BHA—salicylic acid) can help remove dead cells and prevent follicle blockage. For more severe inflammation or acne after shaving, it is best to consult a dermatologist.

Aesthetics Are No Longer Reserved Just for Women

In today’s society, more and more men recognise the importance of skin care and taking care of their appearance, not just for aesthetic reasons but also for health and psychological well-being. Men’s skin care is no longer a taboo subject but an integral part of a modern, conscious approach to health and personal development.

Men’s skin has its specifics—it is thicker, oilier, and more prone to shaving irritations, which requires a tailored care routine. In different life stages, the skin’s needs change: puberty brings acne and increased oiliness, the thirties bring the first signs of ageing and stress, and older age brings dryness, sagging, and loss of tone. That’s why it’s important to choose a personalised approach to skin care based on the real needs of the skin and expert advice.

Whether it’s basic home care or professional treatments like mesotherapy, chemical peels, microneedling, or acne scar treatments, all these procedures can significantly improve the appearance and health of the skin, while also positively affecting self-confidence and quality of life. Anti-ageing care for men is no longer an exception but a real need for those who want a well-groomed, fresh, and vital look, regardless of their age.

It is important to emphasise that aesthetics is not about striving for perfection, but about maintaining health and emphasising personal qualities. The right care is one that respects individual facial features, skin type, and lifestyle, and brings results that look natural.

Finally, there is no universal solution—but there is the right solution for each individual. If you’re unsure where to start, a conversation with a dermatologist or aesthetic specialist may be the first step. Skin care is not a luxury, but an investment in your health and well-being.

The Esthea team is available for all advice and recommendations related to professional men’s skin care.

Aesthetic care for men – what’s trending and what really works?